Looking to the most reputable specialists helps to ensure that you're receiving the most accurate, up-to-date, and helpful SEO advice available. With that in mind, this guide we feature 20 top SEO experts and clarify why they're worth following.
The Way SEO Specialists Can Help WordPress Users Before we dive to the listing, it's worth mentioning exactly what makes someone a professional, versus somebody who just happens to be all talk and no action. The people that made it on this list are pros mainly because of the depth of expertise that they have in advanced SEO, and how they have leveraged that experience to other complementary areas of online marketing (which can be pretty much all 'em).
While any SEO beginner who's been in a position to rank for a long-tail keyword with low competition can compose a blog article about how they did it (and then obviously never upgrade it), these experts are far more sophisticated than that. They've dug deeper into SEO and understand how to do all of the dirty work that accompanies ranking for highly competitive keyword phrases, working together with advanced tools, tailoring SEO needs for e-commerce purposes, analyzing all kinds of different sets of information, fine-tuning website code to the search engines, plus much more.
Many operate their own successful companies on the internet and have successfully helped countless other small business websites get more search engine traffic. Some have even been dabbling in SEO since the mid-90s, back when many of us were wee nippers.
These individuals are the real deal, and all of them have the experience and reputations to back them up. Follow their updates and you'll not have to worry about getting duped ever again by men and women who maintain circulating outdated or just plain incorrect search engine optimization information online.
Stephan Spencer
Stephan Spencer is a world-renowned SEO strategist and speaker. He also 's the writer of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's book The Art of SEO. He is the inventor of specialized software RIO SEO Website Optimizer and has been a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. In addition, he offers a free guide on his website covering SEO myths that have to die.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, another one of the very well-known and authoritative SEO blogs on the internet. He also 's also the creator of another popular and connected site, Marketing Land. Believe it or not, Danny has actually been writing about how search engines operate since 1996, practically back before Google even existed. He also 's been referred to as the Godfather of SEO and sold another powerful search engine optimization website he set -- Search Engine Watch -- again in 2006 for about $43 million.
Aaron Wall
Aaron Wall is the founder of SEOBook, a top SEO website that claims to offer the number one SEO training program complete with various tools, videos, a personal forum, and additional resources. The site was established in 2003 and is known among the oldest SEO websites which 's still regularly updated for the current state of the net. It focuses on supplying users advertising tips, online business ideas, search investigation, and more.
Neil Patel
Neil Patel is one of the most inspiring entrepreneurs on the internet, having co-founded hugely successful companies, including Crazy Egg, KISSmetrics, Hello Bar, and Quick Sprout. He's helped large companies such as Amazon, NBC, HP, and Viacom boost their earnings, also has been named a leading influencer on the web from the Wall Street Journal, a top ten online marketer by Forbes, and even a top 100 entrepreneur under 30 years old by Barack Obama. He also 's the writer of The Advanced Guide to SEO and regularly writes and comments on SEO in his website and elsewhere across the web.
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